历史的回响

ECHOES OF HISTORY

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当面对一个在人类发展进程中扮演着承前启后角色的品牌，似乎任何的空间样式都无法承载其品牌的独特魅力。当问题变得毫无头绪，回归本源就是最好的路径。

When faced with a brand that plays a bridging role in human development, it seems that no spatial style can carry the unique charm of its brand. When the problem becomes disoriented, returning to the source is the best path.

AEG 展厅．广东惠州

About AEG

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1883 Emil Rathenau先生将爱迪生的电灯专利带入欧洲

1887 Emil Rathenau 在德国柏林创立AEG

1907 AEG 聘请"德国现代设计之父"彼得·贝伦斯担任设计顾问，为AEG带来与众不同的设计品位，他从功能主义的角度出发，摒弃繁琐的装饰，实现了功能和美学的统一

2018 AEG来到中国，经过130的发展，已经成为时代传奇

1883 Mr. Emil Rathenau brought Edison's electric light patent to Europe

1887 Emil Rathenau founded AEG in Berlin, Germany

In 1907, AEG hired Peter Berens, the "father of modern German design", as a design consultant to bring AEG a unique design taste. From a functionalist perspective, he abandoned cumbersome decoration and achieved the unity of function and aesthetics

In 2018, AEG came to China and after 130 years of development, it has become a pioneer of the times

远古的启发

ANCIENT IN SPIRATION

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设计师回到品牌本身，"创想先驱，启迪未来"的品牌理念不断的在脑中回响。AEG一直崇尚先于时代，并且驱动世界向前。

The designer returns to the brand itself, and the brand concept of "creating pioneers and inspiring the future" continues to echo in their minds. AEG has always advocated being ahead of the times and driving the world forward.

一个先于时代4500年的空间范式，进入了设计师的脑海。

密斯说"建筑起源于两块砖被用心的搭在一起"，而巨石阵正是人类最早的建筑空间塑造范例，这也成为了设计师的灵感之源。

A spatial paradigm that predates the era 4500 years has entered the minds of designers. Mies said, "Architecture originated from two bricks carefully stacked together," and Stonehenge is the earliest example of human architectural space shaping, which has also become a source of inspiration for designers.

历史与现代并存

HISTORY AND MODERNITY COEXIST

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设计师为品牌展示空间营造了一个充满神秘感与力量感的前场。

神秘感激发了客户探索的无限欲望，

力量感回应了品牌百年的坚实基调。

The designer created a mysterious and powerful front field for the brand's display space. Mysterious gratitude has unleashed the infinite desire of customers to explore, and a sense of power has responded to the brand's century old solid tone.

客户游走于此，犹如进入古老巨石迷阵的游客，恍惚之间，仿佛穿越了时空的限制，去到了人类空间的发端，也去到了现代主义的启蒙时期，更触发了对于AEG产品本身的探索与体验。

Customers wandering here are like tourists entering an ancient stone maze. In a daze, they seem to have crossed the limitations of time and space, arrived at the beginning of human space, and also entered the enlightenment period of modernism, which further triggers the exploration and experience of AEG products themselves.

远古与现代，

奇迹与创造，手工与科技，回响在同一空间，过去变得崭新，当下启迪未来。设计师用空间精准回应了AEG的百年发展愿景。

Ancient and modern, miracles and creations, handicrafts and technology, echo in the same space, the past becomes brand new, and the present inspires the future. The designer accurately responded to AEG's century long development vision with space.

意外的创作

UNEXPECTED CREATION

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艺术家乔瓦尼．斯特拉扎凭借一个作品就备受人们的瞩目，这位雕塑家的代表作就是《戴面纱的圣女》。这件作品用卡拉拉大理石雕刻而成，坚硬的大理石被雕刻的柔软丝滑、薄如蝉翼又透纱朦胧，让我们感受到的是安静、柔软、平和，但同时我们也看到了内在的力量，像石头一样坚韧，所有结合在一起就是力量与脆弱、坚硬与柔软。

Artist Giovanni Strazza has gained attention with just one work, and her representative work is "The Virgin Wearing a Veil.". This work is carved from Karala marble. The hard marble is soft and silky, thin as cicada wings, and translucent and hazy, making us feel quiet, soft, and peaceful. However, at the same time, we also see the inner strength, tough like stone, all combined together is strength and fragility, hardness and softness.

在AEG展厅项目摄影项目的现场，受到艺术家的影响，设计师突发奇想，试图在坚硬强悍的空间氛围下营造出一种与之形成对比的柔美。

At the scene of the AEG exhibition hall project photography project, influenced by the artist, the designer had a sudden idea and attempted to create a contrast of softness in the hard and strong spatial atmosphere.

▲艺术家乔瓦尼．斯特拉扎的《戴面纱的圣女》

设计师将纯白的桌布悬垂于立面，垂顺的布面在静止的空间中反而形成了雕塑般的力量感。这种柔软与力量的冲突感，为空间平添了一份意外的艺术感受，意外的创作更成为项目的一抹惊鸿。

The designer draped the pure white tablecloth over the facade, and the smooth fabric surface created a sculptural sense of power in the still space. This sense of conflict between softness and strength adds an unexpected artistic feeling to the space, and the unexpected creation becomes a stunning achievement for the project.